This light, refreshing drink was created by London barkeep James Pimm in the 1840s with a recipe still secret to this day. A hundred years later in the 1940s, the owner of the Napoleon House in the French Quarter took Pimm’s No.1 creation (there were actually six variations of Pimm’s at one time) and gave it a New Orleans twist by adding lemonade, Seven Up and a cucumber garnish. The drink has become a New Orleans staple especially during the hot summers months. Pimm's No 1 is low in alcohol and so the gin-based cocktail is lighter than other choices.
Still popular in London and the English countryside, more than 40,000 pints of Pimm’s Cup are consumed in the two weeks of Wimbledon. And here in New Orleans, this heavenly elixir is still just the thing for hot day or evening. You can find it in bars and restaurants all over the city or you can buy a bottle of Pimm’s No. 1 and make one yourself.