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Tales of the Cocktail

July 21, 2024 - July 26, 2024

Recurring daily
Pet Friendly Handicap Accessible Wifi Available

Tales of the Cocktail 2024 

Enjoy a week-long celebration of cocktails and mixology at the 22nd annual Tales of the Cocktail® (TOTC) event, taking place from July 21-26, 2024. This global cocktail conference, organized by the nonprofit organization Tales of the Cocktail Foundation, aims to educate, advance, and support cocktail professionals and enthusiasts alike. 

Hosted by the Ritz Carlton in the French Quarter, this event is set to be a gathering of the brightest minds in the industry. This year, TOTCF has chosen the theme “Inspire” as a call to action for the global drinks industry to embrace growth through the collective sharing of ideas and energy. TOTC 2024 will be a place to gather and find inspiration from the global cocktail community. 

Throughout the week, attendees can immerse themselves in a variety of engaging activities. From tastings and workshops to seminars, competitions, and networking opportunities, Tales of the Cocktail offers something for everyone. Expect to discover sophisticated blends of flavors that will enhance your drinking experience and change the way you enjoy mixed drinks. 

Book a hotel

Tales of the Cocktail® is pleased to partner with the official host venue, The Ritz-Carlton, New Orleans, located in the heart of the city’s beautiful French Quarter. As a gracious offering to guests who want to participate in the conference, The Ritz-Carlton, New Orleans has provided a room block and special rate for TOTC attendees. 

For the Tales of the Cocktail® room block, reservations can be made either online on the Tales of the Cocktail website here, or by calling The Ritz-Carlton Central Reservations at 1.800.826.8987. 

Guests are invited to secure their reservations early as reservations are first come, first served, and the last day to book is June 24, 2024.


Tickets will be available on World Cocktail Day, May 13, 2024. Information about the official TOTC agenda, including seminar and presenter information and much more will be released as we approach the 2024 conference.

Photos 1-2 Credit: Bryan Tarnowski

Photo 3 Credit: Joseph Vidrine

Photos 4-6 Credit: Cory Fontenot

Distance From Key Locations
  • Convention Center:
  • SuperDome/Arena:
  • Airport:
  • French Quarter:
The Ritz-Carlton, New Orleans

Situated on the edge of the vibrant French Quarter, this historic hotel is the perfect place to experience the vitality of New Orleans, while also providing a refined urban retreat.