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Allstate Sugar Bowl

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One of the greatest college football traditions of all time takes place every January in the Mercedes-Benz Superdome. Every year, the Allstate Sugar Bowl, the second-oldest bowl college game in the country, hosts a major championship game – either the champions of the Southeastern and Big 12 conferences or the new college football playoff semifinal.

The French Quarter fills up with fans of all ages from both teams right after Christmas and cheers for both teams reverberate throughout the city. If you don't know the cheers of the participating teams, you will by the time the game starts.

The Mercedes-Benz Superdome fills up fast for this event. Fans who can't wrangle up a ticket to the game still plan to come to New Orleans to root for their favorite team and join in the pre- and post-game festivities. Most of the French Quarter and downtown is a delight for fans of college football this time of year. The air is festive and cheerful. The colors of both teams dominate in the streets and it’s easy to strike up a conversation anywhere about the game.

The Sugar Bowl is on TVs throughout the city and many bars and restaurants have special food and drink specials just for the occasion. While the game is the high point of the festivities, Sugar Bowl events also include a prep football classic, a swimming invitational, a sailing regatta, a basketball classic, pep rallies, parades and more.

This year, make a New Year’s resolution to be in New Orleans for the All State Sugar Bowl.

Distance From Key Locations
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  • SuperDome/Arena:
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Location
Mercedes-Benz Superdome

With a stunning spot on the New Orleans skyline and a special place in the city’s history, the Mercedes-Benz Superdome is the home of iconic events. The facility’s amenities and technology infrastructure make it one...