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Allstate Sugar Bowl

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One of the greatest college football traditions of all time takes place every New Year's Day in the Mercedes-Benz Superdome. Each year, the Allstate Sugar Bowl, the second-oldest bowl college game in the country, hosts a major championship game – either the champions of the Southeastern and Big 12 conferences or a College Football Playoff Semifinal.

The French Quarter fills up with fans of all ages from both teams right after Christmas and cheers for both teams reverberate throughout the city. If you don't know the cheers of the participating teams, you will by the time the game starts.

The Mercedes-Benz Superdome fills up fast for this event. Fans who can't wrangle up a ticket to the game still plan to come to New Orleans to root for their favorite team and join in the pre- and post-game festivities. Most of the French Quarter and downtown is a delight for fans of college football this time of year. The air is festive and cheerful. The colors of both teams dominate in the streets and it’s easy to strike up a conversation anywhere about the game.

The Sugar Bowl is on TVs throughout the city and many bars and restaurants have special food and drink specials just for the occasion. While the game is the high point of the festivities, Sugar Bowl events also include the Allstate Fan Fest, the Allstate Sugar Bowl Fan Jam, pep rallies, parades and more.

This year, make a New Year’s resolution to be in New Orleans for the Allstate Sugar Bowl.

Distance From Key Locations
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What's Nearby
Mercedes-Benz Superdome

Established on the New Orleans' skyline and in the city's rich history, the Mercedes-Benz Superdome is the definition of iconic. Its ability to adapt to any event type makes it perfect for general sessions, exhibits,...