Contact:
Lea Sinclair, 504-491-5330, lea@notmc.com
Garrett Stapp, 318-805-5865, garrett@thespearsgroup.com 

New Orleans Tourism Marketing Corporation (NOTMC) Launches #HappyTuesday Campaign

New Orleans personalities share what makes Tuesdays in NOLA special in real-time
#HappyTuesday social media campaign 

New Orleans, LA, March 29, 2016 - New Orleans Tourism Marketing Corporation, (NOTMC) is about to change the reputation of the most unpopular day of the week, Tuesday.

According to BuzzFeed, Tuesdays are the worst day of the week. But not in New Orleans, where there are engaging activities to do every Tuesday, from Mardi Gras through the end of the year. 

Part of a novel campaign to encourage early to mid-week visitation to the city, the tourism industry has embraced the campaign by offering special prices, discounts, and experiences for those who stay between Sunday and Wednesday. Over 50 industry partners have signed on with more expected.

New Orleans' #HappyTuesday campaign will launch with a live-response social media campaign, bolstered by digital and traditional media. Select Twitter users who complain about Tuesdays will be surprised with a response that will aim to make their Tuesday happier and encourage them to visit New Orleans to celebrate Tuesdays. Featured in the responses to audiences will be information about New Orleans' food, music, culture, art, history, and entertainment; some with custom messages from New Orleans personalities.

"Visitors will find ‘HappyTuesday' throughout the city," said Mark Romig, President and CEO of NOTMC. "We want the world to know that New Orleans provides authentic and enjoyable experiences every day of the week."

A drive market media and national travel media blitz will follow the launch in Baton Rouge, Lafayette, Shreveport, and Lake Charles, LA; Beaumont and Houston, TX; Biloxi, Gulfport, Jackson, and Hattiesburg, MS; and Mobile, AL.

To enhance the live-response social media campaign, integrated media will include a BuzzFeed partnership, an Influencer marketing program and email marketing.  Weekly, #HappyTuesday e-blasts will include an events and promotions calendar that links to a #HappyTuesday destination page on GoNOLA.com.

NOTMC's agency of record, 360i, along with Spears Group , Communify and social media firm, FSC Interactive collaborated on the campaign across all platforms.

A list of #HappyTuesday deals is attached, but offers are added daily. For a schedule of events or more information on #HappyTuesday, visit www.HappyTuesday.com.

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About New Orleans Tourism Marketing Corporation
The New Orleans Tourism Marketing Corporation promotes the city as a leisure tourism destination throughout the year.  Annually, NOTMC's marketing campaigns include strategic print, broadcast, and Internet advertising and public relations.  Web sites: NewOrleansOnline.com; NewOrleansMuseums.com; RadioFreeNeworleans.com, FollowYourNOLA.com. Social Media: Facebook, Twitter, Pinterest, and the GoNola.com blog.