Gumball 3000 brings Supercars, Superstars & A Free Music Concert to New Orleans this June!

Gumball 3000 brings Supercars, Superstars & A Free Music Concert to New Orleans this June!
(June 6, 2026)

BOURBON STREET, 6-11PM / 100 SUPERCARS & SUPERSTARS FROM 6-9PM / LIVE MUSIC & SPECIAL GUESTS FROM 9-11PM

International supercars & superstars come together to participate in the 27th Annual Gumball 3000 Rally from June 5-11, bringing a free-to-attend Gumball Festival of cars, music & exclusive VIP parties to cities across the United States & Mexico each night, all while raising awareness for multiple youth charity programs.

Starting from Miami (Friday 5), the 3,000-mile rally has major overnight stops in Amelia Island, New Orleans, Austin, Monterrey and San Miguel de Allende, before crossing the finish line 6 days later in the spectacular Mexico City (Wednesday 10). Mexico City will host our spectacular finale Festival on the iconic Reforma Avenue in front of over 300,000 fans, prior to Gumball participants attending the FIFA World Cup 26™ opening match at the famous Estadio Azteca!

Over 100 special cars participate, driven by an international who’s who of celebrities, influencers, music royalty, sports legends, film stars, gamers, YouTubers and business leaders from over 40 countries, driving everything from custom builds and classics to ultra-rare hypercars.

Gumball 3000 Founder Maximillion Cooper (@MrGumball3000) will be driving with his Grammy-winning Ruff Ryders rapper wife, EVE - alongside an incredible line-up of superstars and influencers including: Fast & Furious actress Michelle Rodriguez; EDM superstars deadmau5, Afrojack and Vikkstar; Afrobeats pioneer Adekunle Gold; Manchester United & France football legend Patrice Evra; Nigerian graffiti artist Slawn; US rap legend Bun B; American singer/songwriter CUCO; automotive YouTubers DailyDrivenExotics (DDE) & Juca Viapri; alongside NFL star Jimmy Graham lining up on the entry grid - with many more exciting names to be announced!

Gumball 3000 is taking over the truly iconic Guitar Hotel for the start of this year’s Rally in Miami, kicking things off with a casino evening and official launch party on Thursday June 4 at DAER Nightclub where Dutch DJ superstar Afrojack will be performing.

A surprise major global celebrity will wave the start flag to set drivers off on the first stage of their adventure from the porte-cochère of The Guitar Hotel on Friday June 5 - which, like all Gumball public events, is free to attend for fans!

The first major stop of this year’s Rally takes Gumballers to the stunning Amelia Island (Friday 5) for a free-to-attend parade of cars and celebrities on Centre Street in Fernandina Beach, where Gumball will additionally marry its tradition of cars and skate culture with a spectacular skatepark showcase at the Fernandina Beach Skatepark hosted by the Gumball 3000 Foundation charity!

The following morning the route navigates south via a lunch stop in Gulf Shores to New Orleans (Saturday 6), where the city is expected to turn out in huge numbers for a street party of supercars and superstar music performances from Gumball celebrities on the world-famous Canal Street & Bourbon Street.

The route continues onwards to a series of amazing stops in Texas, with a lunchtime Cars & Coffee meet in Houston (Sunday 7), followed by another spectacular public event on the grand Congress Avenue, Austin (Sunday 7). This event will collaborate with a number of Texas car clubs including The Exotics Network to put on a car display that fans will never forget.

From Austin, the journey continues via Bandera (Monday 8), widely known as the ‘Cowboy Capital of the World’, before crossing the border into Mexico and onwards to a car parade and free music concert headlined by Afrojack alongside a lineup of Gumball superstars at the Esplanade of the Heroes, Macroplaza, Monterrey (Monday 8)!

The journey continues the next morning to the penultimate stop in the picturesque UNESCO World Heritage Site city of San Miguel de Allende (Tuesday 9). That evening the Gumball 3000 Foundation will host its annual Gala Dinner and Charity Auction at Instituto Allende. Proceeds raised will support youth-focused initiatives around the world, including programs delivered in partnership with organisations such as the FIFA Foundation, The King’s Trust and Laureus Sport for Good. Proceeds also support official collaborations with regional organisations throughout the Rally route, working to empower young people and communities globally.

In 2025 the Gumball 3000 Foundation raised a record $2 million for youth projects around the world, and we aim to break that record once again!

The final day’s drive sees Gumballers arrive in Mexico City to cross the finish line on the historic Paseo de la Reforma, culminating in a once-in-a-lifetime Gumball Music Festival with over 250,000 fans expected to attend! (Wednesday 10) That evening, the coveted Asprey’s Spirit of Gumball Trophy will be presented at a spectacular private party in Mexico City to celebrate the end of a truly once-in-a-lifetime experience.

The rally's grand finale will take place the following day, where participants will enjoy VIP hospitality while watching Mexico vs South Africa in the opening match of the FIFA World Cup 26™ finals at the Estadio Azteca... the most anticipated sporting event of the year done in true Gumball style!

“This year celebrates an exciting return to North America with a pioneering adventure through the US and Mexico. Gumball 3000 brings people together through its passion for cars, music and entertainment, and crossing the finish line in Mexico City before the FIFA World Cup 26™ opening match takes things to the next level! Supercars, concerts and the football World Cup…what an incredible action-packed Gumball week this will be!”
Maximillion Cooper, Gumball 3000 Founder

GET INVOLVED:
For those wanting to get involved, the Gumball 3000 charity grid will be live online soon - where fans can donate to charity to put their favourite team in pole position. The team that raises the most for charity will start from pole position in Miami, with all funds supporting the Gumball 3000 Foundation

OFFICIAL PARTNERS:
Hard Rock Hotels & Cafes, Ulysse Nardin, Lenovo, Aeromexico, Bang & Olufsen, Circle8, Monex, EVOLV, MPH Club, Michelin, Car Motion, TECfusions, Hot Wheels, Top Trumps, Road Burn Games, FRSH Scents, Asprey London, Auron Fuels, Amalgam Collection, Whispering Angel, Belvedere, Bobby White London, End of S.T.A.Y. Automotive

PRESS ENQUIRIES & INTERVIEW REQUESTS:
For more information on the upcoming events and schedule visit: Gumball 3000

#Gumball3000 #GumballFamily #MiamiToMexicoCity

General Press Enquiries: press@gumball3000.com

For interview requests with Gumball 3000 Founder, Maximillion Cooper:

Head of PR: Daniela Delbene ddelbene@gumball3000.com

PR & Marketing: Quinlan Barker qbarker@gumball3000.com

INFLUENCER & CELEBRITY PARTICIPANTS:
Total Following: 140m+

GUMBALL 3000

Gumball 3000 is a lifestyle brand and entertainment group, founded in 1999 by British entrepreneur Maximillion Cooper.

In the early 2000s the Gumball 3000 rally became a bucket list event - televised on MTV and immortalised as a PlayStation video game. Over the following two decades the rally has evolved into one of the biggest automotive lifestyle brands and popular culture events in the world.

Each year, the 3,000km rally partners with Governments and corporate sponsors including the likes of Nike, Google, Vodafone and LVMH to host a weeklong festival of cars and music. The event attracts an international who’s who of participants driving everything from Bugattis to the Batmobile, generating global media attention and millions of fans to attend and follow the adventure online.

Every year's route is different, with the aim to unite people through the language of cars, music and popular culture. Previous routes have included San Francisco - Beijing (2008) (including an overnight stop in Pyongyang, North Korea), Miami to Ibiza (2014) and London to Tokyo (2018), often flying the entire cavalcade of cars and participants mid-rally as part of the extraordinary event.

Gumball 3000 participants and ambassadors include Lewis Hamilton, French Montana, David Hasselhoff, IShowSpeed, Tony Hawk, EVE, Afrojack, deadmau5, Idris Elba, the Sidemen, Usher & many more; as well as founders of some of today's biggest corporations including PayPal and Facebook.

The Gumball 3000 Group operates worldwide across the retail and entertainment industry, and was recently valued at $1bn.

THE GUMBALL 3000 FOUNDATION

The Gumball 3000 Foundation was launched in 2013 to support under-served youth through educational, recreational and infrastructure-based projects around the world. The mission of the Foundation is to give youth valuable opportunities in life, ensuring that future generations are invested in, and presented with, every occasion to be the best version of themselves.

To date, the Gumball 3000 Foundation has raised over $10m and supported thousands of youth through its initiatives worldwide.

Partners include The King's Trust, Laureus Sport for Good, The Skatepark Project (formerly the Tony Hawk Foundation), Football Beyond Borders & many more.

MAXIMILLION COOPER

Maximillion Cooper is a British entrepreneur, creative director, designer, art collector, philanthropist and founder of the Gumball 3000 lifestyle brand and entertainment group.

The son of renowned British abstract artist, Johnnie Cooper, during the nineties Maximillion attended the prestigious Central St. Martin’s School of Art studying Fashion Design alongside Alexander McQueen and Stella McCartney, and gained recognition appearing as a model in advertising campaigns for Giorgio Armani and Ralph Lauren; funding his escapade as an amateur racing driver.

Fascinated by popular culture, Cooper’s vision was to create a lifestyle brand by combining his passion for automobiles, music, fashion and adventure into a commercial entity - and thus the concept of Gumball 3000 was born. In 1999, Cooper invited friends to join him on a road trip driving 3000 miles across Europe - hosting glamorous parties throughout attended by friends including Kate Moss, Jamiroquai, Kylie Minogue and Johnny Knoxville - this first rally rapidly gained notoriety, gracing the covers of GQ, FHM and Esquire as one of Cool Britannia’s must do events. The rally and brand has continued to grow each year into a global brand that celebrated its 25th Anniversary in 2025.

Cooper has acted as guest creative director and designer for several brands within the automotive and fashion sectors including Puma, adidas Originals, Kappa, LVMH and Fiat Abarth - and was recognised in The Top 50 Most Influential People in the Automotive Industry, and as one of the Top 10 automotive influencers by Esquire magazine (US).

In 2013, Cooper created The Gumball 3000 Foundation, established to utilise the influence of the Gumball alumni UHNW members to support youth based projects in low income communities, giving underprivileged youth opportunities in life through investment into recreation, education and infrastructure. Cooper works closely with Laureus Sport for Good, The Skatepark Project (TSP) and The King's Trust amongst others.

The Gumball 3000 Group was recently valued at $1bn (Forbes) and includes live events, apparel and licensing divisions across mainstream and luxury sectors, retailing products in over 20,000 retail stores. Cooper remains hands-on overseeing the business as Chief Executive Officer (CEO), and leads by his creative direction and audacious approach to business.

Cooper has five children and is married to US actress and Grammy winning rapper, Eve.