The original Counter Club monthly off-menu dinner series at Toups South has reaped back-to-back sold out success since launching in September of 2017. Now, Chef/Owner Isaac Toups is unveiling the first Counter Club Brunch on Sunday, March 11, 2018 at 11AM. Held exclusively at the restaurant’s exhibition kitchen counter the second Sunday of every month, guests can enjoy four courses of inventive, southern regional brunch cuisine.

Brunch aficionados are welcomed to enjoy bottomless mimosas alongside Isaac’s handcrafted off-menu brunch fare.  With only 20 seatsavailable per seating, guests are encouraged to book early to secure their spots. Priced at $50 per person (includes bottomless mimosas, excluding additional bar, tax, and gratuity), the first Counter Club Brunch menu offerings are as follows: 

Tabasco mash hollandaise 
First Course
Chopped egg, bacon, confit chicken hearts, and ham hock vinaigrette 
Second Course
Yuzu mayo and celery
Third Course
Egg yolk and Cotija
Fourth Course 
Cinnamon ice cream and chocolate sauce

Beverage Director Bryson Downham will also serve brunch-inspired craft cocktails (available for additional purchase) such as the Flip, made with Bloody Mary Mix, whole egg and Pimm’s.

Counter Club Brunch will take place the second Sunday of each month at the Toups South exhibition kitchen counter, located at 1504 Oretha Castle Haley Boulevard inside the Southern Food & Beverage Museum (SoFAB) in New Orleans. Seating is very limited and reservations can only be made by calling the restaurant directly at (504) 304-2147. Diners should specify which Counter Club they’d like to attend and share any dietary restrictions. For more information, please visit Stay up to date on Counter Club themes, and availability: @toupssouth (Instagram & Twitter) and/or

About Isaac Toups

Bravo TV’s “Top Chef” season 13 fan favorite, Chef Isaac Toups, represents the new guard of Cajun chefs, known for his sophisticated approach to a cuisine that’s best known for deep rustic flavors. His culinary style is the direct result of his New Orleans fine dining experience and growing up Cajun, born and raised in Rayne, LA. Since opening Toups’ Meatery with his wife Amanda in 2012, Chef Isaac Toups has been nominated for the prestigious James Beard Foundation award for Best Chef South as well as other notable accolades. In fall 2016, the duo expanded with the opening of Toups South – an expression of regional southern cuisine within New Orleans’ Southern Food and Beverage Museum. 

Toups’ Meatery is Chef Toups’ representation of authentic Cajun cuisine with a sophisticated approach. At Toups South, he branches out beyond Cajun and explores different regions of the South, showcasing the best of vast flavors that define Southern cuisine.


Media Contacts:
Lauren Busch/ Anabel Mendez
Brustman Carrino Public Relations | (305) 573-0658