The Ultimate Insider’s Guide to
Tales of the Cocktail

Preparing for Tales of the Cocktail

When is Tales of the Cocktail and Where Does it Take Place?

The event is week-long but kicks off on July 21^st and ends on the 26^th, but why not extend your stay a little before or after the event and check out many of the wonderful offerings in the city?

When should I book my flight for Tales of the Cocktail?

It's never too early to start planning for Tales of the Cocktail. Keep an eye out for flight deals and discounts. Whether you're flying or driving, we recommend extending your stay at least a day before and after the event. This gives you time to settle into your accommodations and explore a few additional attractions in the Crescent City.

Where Should I Stay for Tales of the Cocktail?

The Ritz-Carlton New Orleans is the official hotel partner for Tales of the Cocktail in 2024. Staying at the Ritz Carlton offers a fully immersive experience, making it the recommended lodging option. The nearby Roosevelt New Orleans is also offering an exclusive tasting package that pairs tasting tickets with discounted room specials. Beyond that, many of the events take place in and around the French Quarter, providing several iconic accommodation choices. Consider these additional options for a memorable stay:

• Courtyard Marriott New Orleans French Quarter
• Four Seasons Hotel
• Holiday Inn Chateau LeMoyne
• Hyatt Centric French Quarter
• Maison de la Luz

Each of these hotels offers a unique New Orleans experience, ensuring you'll be close to the action while enjoying the city's charm and hospitality.

How Much are Tickets to Tales of the Cocktail? 

Tales of the Cocktail offers various ways to immerse yourself in the week-long event:

• Bartender Seminar & Tasting Week Pass: $500 for the week
• Bartender Seminar & Tasting Day Pass: $155 per day
• Seminar & Tasting Week Pass: $595 for the week
• Seminar & Tasting Day Pass: $185 per day
• Tasting Week Pass: $175 for the week
• Tasting Day Pass: $45 per day

Additionally, explore the Wellness Week Pass, which grants access to 20 onsite workshops, networking sessions, fitness classes, and the Beyond the Bar Lounge presented by Lyre’s. This pass offers a comprehensive experience tailored to enhancing well-being and connectivity during the event. The Wellness Week Pass is included in all ticket types or may be purchased individually.

Different ticket packages allow access to different events–check the official site for more information and to purchase. But from 8:45 a.m. to midnight most days of the event, Tales of the Cocktail offers endless opportunities to explore and enjoy:

• The Beyond The Bar Lounge
• Brand Education
• Cocktail Tours
• Seminars
• Spirited Drinking
• Spirited Dining
• Tasting Rooms
• One Off Special Events

Be sure to check out the comprehensive lineup of the conference agenda to plan your experience to the fullest!

What should I wear to Tales of the Cocktail?

New Orleans in the summer can be unpredictable, so it's important to be prepared for the humidity and warm weather. Here are some tips to ensure you have a great time:

• Stay Hydrated: Bring a water bottle to fill as you go. Hydration is crucial, especially while navigating all the opportunities to sample various libations.
• Dress in Layers: Some events are indoors with air conditioning, while others are outdoors. If you get easily chilled, consider bringing an additional layer to stay warm.
• Comfortable Footwear: For outdoor activities like walking tours, wear closed-toe and comfortable shoes. Also, don't forget the all-important SPF to protect yourself from the sun.
• Rain Gear: Summer rain showers can come and go in bursts. Pack a small umbrella or a handy poncho to stay dry.
• Express Yourself: In New Orleans, it's important to dress in a way that makes you feel seen. Don’t be afraid to show off your personality and style.
• Stay Charged: Invest in a portable charger for your phone, or tuck a phone charger into your bag. You'll want to keep your phone powered up for all the content you'll capture throughout the day.

By following these tips, you'll be well-prepared to enjoy everything New Orleans has to offer during the summer!

Tales of the Cocktail Events and Activities

I’m Not in “the industry” – what are some of the best Tales of the Cocktail activities for cocktail enthusiasts?

As we mentioned above, there's plenty of seeing, drinking, eating, and exploring built into the conference. Check out a few of these events that take place during Tales of the Cocktail:

13^th Annual Pig & Punch

When: July 26^th 12:00 to 5:00 p.m.

Where: The Broadside

Tickets: $40

Age Restrictions: 21+

This year, Pig & Punch is set to dazzle in a new venue, boasting all the cherished elements from previous years: an impressive selection of premium spirits, delectable food, and vibrant music, all in support of charitable causes. Attendees can look forward to sensational musical performances and culinary delights from leading Hogs for the Cause teams, complemented by expertly crafted punches and highballs provided by esteemed brand sponsors. Proceeds will benefit New Orleans KIPP Charter Schools, The Bon Vivants Scholarship, Hogs for the Cause, and the Tales of the Cocktail Foundation, underscoring the event’s dedication to community support and education.

Happy Hour with The World’s 50 Best Bars #7 Bar Licorería Limantour presented by Hyatt Centric

When: July 22^nd 4:00 to 6:00 p.m. 

Where: Holmes

Happy Hour from 4 p.m.-6 p.m. at Hyatt Centric’s Bar, Holmes, features a special residency by Mexico City’s esteemed Licorería Limantour. Consistently ranked in The World’s 50 Best Bars list since 2013 and currently placed at number seven, Licorería Limantour is renowned for its innovative drink menu, unique ingredients, and vibrant Mexican cultural identity. This event is a must-visit for cocktail aficionados.

Harry’s Bar presented by Remy Martin & Telmont

When: July 23^rd 4:30 to 6:30 p.m. 

Where: Bar Marilou

Experience the iconic Harry's New York Bar Paris, reimagined within the enchanting ambiance of Bar Marilou, for an exclusive evening sponsored by Remy Martin and Telmont Champagne. Guests will have the opportunity to toast exceptional French craftsmanship and enjoy some of the most iconic classic cocktails created by Harry's New York Bar Paris.

Botanist Bar x Arnaud's French 75 Guest Shift

When: July 22^nd 3:00 to 5:00 p.m. 

Where: Arnaud’s French 75 Bar

Arnaud's French 75 Bar's Head Bartender Christoph Dornemann teams up with Grant Sceney, Creative Beverage Director at Botanist Bar—ranked #24 on the 2024 North America’s 50 Best Bars list—to create crushable and refreshing highballs perfect for the New Orleans heat. Together, they will utilize iconic Canadian whiskies Lot 40 and J.P. Wiser's, complemented by premium mixers from Badger Bevs, to craft dynamic cocktails.

Golden Hour Guest Shift with Meghan Dorman and Tyson Buhler Presented by Seedlip

When: July 22^nd 5:00 to 7:00 p.m. 

Where: Peychaud’s Bar

Visit Peychaud's Bar to sample an exquisite selection of non-alcoholic cocktails crafted by Meaghan Dorman and Tyson Buhler, featuring Seedlip's innovative spirits. This is a perfect opportunity for those seeking a refined yet alcohol-free beverage experience

Single Estate Rum Dinner with Mount Gay Rum

When: July 24^th 7:00 to 10:00 p.m. 

Where: Compère Lapin

Compère Lapin, French for "brother rabbit," is a vibrant restaurant nestled in the heart of New Orleans' Warehouse Arts District. The name draws inspiration from traditional Caribbean and Creole folktales featuring a mischievous rabbit named Compère Lapin. Under the guidance of acclaimed Chef Nina Compton, the restaurant offers a spirited dining experience that celebrates the rich culinary heritage of the region. Partnering with Mount Gay Rum, Compère Lapin invites guests to enjoy a fusion of flavors in an ambiance that pays homage to these beloved tales.

Cocktail Tours with Wayne Curtis

When: Monday through Thursday 12:00 to 1:30 p.m. & 2:00 to 3:30 p.m.

Where: French Quarter

Tickets: $65

Age Restrictions: 21+

In collaboration with Wayne Curtis, a series of eight educational walking tours will offer participants a deep dive into the city’s rich history and vibrant cocktail scene. Such as The Big Gay Tour, Brandy/Bourbon/Bitters/Ice, and the Absinthe Tour. Special guests will join Wayne and his team, guiding attendees through immersive experiences across the French Quarter, providing both knowledge and keen insights.

What Other Events Should I Check out in New Orleans Around Tales of the Cocktail?

New Orleans offers an abundance of activities year-round, so be sure to check out our Event Calendar!

Our city also boasts a vibrant nightlife scene, and we have a fantastic monthly highlight of what to expect this July!

If you’re looking for even more recommendations, we have great late-night eats and essential itineraries to help you make the most of your time in New Orleans.