The Ultimate Insider’s Guide to Tales of the Cocktail
Tales of the Cocktail Return July 20-25, 2025
What is Tales of the Cocktail?
Tales of the Cocktail® (TOTC) is a week-long celebration of cocktails and mixology hosted in New Orleans. Organized by the nonprofit Tales of the Cocktail Foundation, this global cocktail conference aims to educate, advance, and support cocktail professionals and enthusiasts alike.
This year, the foundation has chosen the theme “Evolve” as a celebration of the ongoing transformation of the cocktail industry. TOTC 2025 will be a place to gather and find inspiration from the global cocktail community.
Throughout the week, attendees can immerse themselves in a variety of engaging activities. From tastings and workshops to seminars, competitions, and networking opportunities, Tales of the Cocktail offers something for everyone. Expect to discover sophisticated blends of flavors that will enhance your drinking experience and change the way you enjoy mixed drinks.
Event Details
When: July 20-25, 2025
Where: Citywide (with many events at the Ritz Carlton New Orleans)
Cost: Varies, $45 - $595
Preparing for Tales of the Cocktail
When is Tales of the Cocktail and Where Does it Take Place?
The event is week-long but kicks off on July 20th and ends on the 25th, but why not extend your stay a little before or after the event and check out many of the wonderful offerings in the city?
When should I book my flight for Tales of the Cocktail?
It's never too early to start planning for Tales of the Cocktail. Keep an eye out for flight deals and discounts. Whether you're flying or driving, we recommend extending your stay at least a day before and after the event. This gives you time to settle into your accommodations and explore a few additional attractions in the Crescent City.
Where Should I Stay for Tales of the Cocktail?
The Ritz-Carlton New Orleans is the official hotel partner for Tales of the Cocktail in 2025. Staying at the Ritz Carlton offers a fully immersive experience, making it the recommended lodging option. The nearby Roosevelt New Orleans is also offering an exclusive tasting package that pairs tasting tickets with discounted room specials. Beyond that, many of the events take place in and around the French Quarter, providing several iconic accommodation choices. Consider these additional options for a memorable stay:
- Courtyard Marriott New Orleans French Quarter
- Four Seasons Hotel
- Holiday Inn Chateau LeMoyne
- Hyatt Centric French Quarter
Each of these hotels offers a unique New Orleans experience, ensuring you'll be close to the action while enjoying the city's charm and hospitality.
How Much are Tickets to Tales of the Cocktail?
Tales of the Cocktail offers various ways to immerse yourself in the week-long event. While tickets have not been released for the 2025 event yet (they'll be released on World Cocktail Day–May 13, 2025), last year's prices were as follows:
- Bartender Seminar & Tasting Week Pass: $500 for the week
- Bartender Seminar & Tasting Day Pass: $155 per day
- Seminar & Tasting Week Pass: $595 for the week
- Seminar & Tasting Day Pass: $185 per day
- Tasting Week Pass: $175 for the week
- Tasting Day Pass: $45 per day
Additionally, explore the Wellness Week Pass, which grants access to 20 onsite workshops, networking sessions, fitness classes, and the Beyond the Bar Lounge presented by Lyre’s. This pass offers a comprehensive experience tailored to enhancing well-being and connectivity during the event. The Wellness Week Pass is included in all ticket types or may be purchased individually.
Different ticket packages allow access to different events–check the official site for more information and to purchase. But from 8:45 a.m. to midnight most days of the event, Tales of the Cocktail offers endless opportunities to explore and enjoy:
- The Beyond The Bar Lounge
- Brand Education
- Cocktail Tours
- Seminars
- Spirited Drinking
- Spirited Dining
- Tasting Rooms
- One Off Special Events
Be sure to check out the comprehensive lineup of the conference agenda to plan your experience to the fullest!
What should I wear to Tales of the Cocktail?
New Orleans in the summer can be unpredictable, so it's important to be prepared for the humidity and warm weather. Here are some tips to ensure you have a great time:
- Stay Hydrated: Bring a water bottle to fill as you go. Hydration is crucial, especially while navigating all the opportunities to sample various libations.
- Dress in Layers: Some events are indoors with air conditioning, while others are outdoors. If you get easily chilled, consider bringing an additional layer to stay warm.
- Comfortable Footwear: For outdoor activities like walking tours, wear closed-toe and comfortable shoes. Also, don't forget the all-important SPF to protect yourself from the sun.
- Rain Gear: Summer rain showers can come and go in bursts. Pack a small umbrella or a handy poncho to stay dry.
- Express Yourself: In New Orleans, it's important to dress in a way that makes you feel seen. Don’t be afraid to show off your personality and style.
- Stay Charged: Invest in a portable charger for your phone, or tuck a phone charger into your bag. You'll want to keep your phone powered up for all the content you'll capture throughout the day.
By following these tips, you'll be well-prepared to enjoy everything New Orleans has to offer during the summer!
Tales of the Cocktail Events and Activities
I’m Not in “the industry” – what are some of the best Tales of the Cocktail activities for cocktail enthusiasts?
As we mentioned above, there's plenty of seeing, drinking, eating, and exploring built into the conference. While the official lineup is not yet available, previous events such as The Pig & Punch, Happy Hours, guest bartending shifts, and cocktail tours have been particularly popular for the cocktail enthusiast. Check back as the event gets closer for more information on specific events.
What Other Events Should I Check out in New Orleans Around Tales of the Cocktail?
New Orleans offers an abundance of activities year-round, so be sure to check out our Event Calendar!
Our city also boasts a vibrant nightlife scene, and we have a fantastic monthly highlight of what to expect this July!
If you’re looking for even more recommendations, we have great late-night eats and essential itineraries to help you make the most of your time in New Orleans.