Named Best New Designer in America in 2010 and having received multiple awards from top fashion publications around the world, Billy Reid is an established designer with a keen eye for Southern fashion. Reid's brand reflects his deep Louisiana roots and is built around Southern authenticity and ruggedness. Billy Reid sells men and women's apparel, as well as leather shoes, accessories, and bags. The store's décor and products are true representations of Reid's background and upbringing. He strives to design chic, fashionable, unique items inspired by Southern tradition and originality.