Media Contact: 
Margaux Krane
Communications and Marketing Manager
New Orleans Museum of Art

NEW ORLEANS, LA - In conjunction with the opening of the New Orleans Museum of Art's (NOMA) "A Life of Seduction: Venice in the 1700s" exhibition, Ferrari of Houston, in partnership with the Ferrari Club of America, brings New Orleans' first Concorso d'Eleganza to the museum, as a continued celebration of the beauty, innovation, and exquisite craftsmanship of Italian design.
"Collaborating with Ferrari of Houston provides NOMA with a unique opportunity to juxtapose the spectacle of 18th century Venice presented in "A Life of Seduction: Venice in the 1700s" with the sleek elegance of modern Italian design," said Susan M. Taylor, The Montine McDaniel Freeman Director.

Beginning at 10 A.M. on Saturday, February 18, 2017, museum visitors will have a chance to view Ferraris on display, both vintage and new, as they line Lelong Drive leading up to the museum's main entrance. Provided by Ferrari of Houston, featured cars will include, but are not limited to, a 458 Challenge Race Car, a 488GT3, a California T, and the LaFerrari - one of the most valuable and exotic cars in the world.

Local and regional Ferrari Club members are welcomed and encouraged to attend. Annual NOMA memberships for all participating Ferrari owners will be generously donated by Franco Valobra and Robert Lupo, members of the Ferrari Club of America.

"For decades, Ferrari is and has been the most iconic symbol of Italian design and style. It is most appropriate to showcase the best examples of the ‘Cavallino Rampante' in the spectacular setting of the New Orleans Museum of Art, where design and style always have and always shall reign supreme," said Franco Valobra. "The Ferrari community is excited to enthusiastically support the efforts of NOMA to continuously offer outstanding and culturally significant exhibitions to our city."


About "A Life of Seduction: Venice in the 1700s"
The grandeur of Venice comes to America's most historic city in "A Life of Seduction: Venice in the 1700s", an exhibition at the New Orleans Museum of Art February 16 - May 21. NOMA is the sole venue in the United States presenting this exhibition of objects providing a glimpse into the pageantry, ceremony and extravagance of Venetian life in the 1700s. "It is with great pleasure that NOMA brings this remarkable exhibition to our public. Venice is presented through an elegant, multi-disciplinary installation featuring an exceptional selection of objects, costumes, and paintings that illuminate an extraordinary time in the history of Venice", says Susan M. Taylor, Montine McDaniel Freeman Director at the NOMA.

A Life of Seduction illuminates 18th century Venetian life and pageantry during the century of Casanova, Canaletto, and Tiepolo, and countless others who spread Venetian taste and style throughout the world. Visitors to the exhibition will see objects depicting the opulence of the time, when the city was a cultural mecca. Three-hundred-year old carnival masks, costumes and robes, shoes, handbags, and regal glass objects are displayed among exquisite paintings by Canaletto and Guardi. "A significant strength of this exhibition is its historical and cultural point of view and the distinctive range of objects that tell the story", says NOMA Curator Vanessa Schmid.

Fittingly, "A Life of Seduction" arrives in New Orleans at a time when parallels between the two cities are apparent: just before Carnival and the spring festival season. Guest-curated by the former director of the Civic Museums of Venice, Giandomenico Romanelli, the exhibition presents four themes: A City that Lives on Water, the Celebration of Power, Aristocratic Life in Town and Country, and the City as Theater. The festivals and celebration unique to Venetian culture are depicted in detailed paintings of a city transformed at carnival. Gondola models illustrate the exquisite craftsmanship and elegance of canal life and travel. Palace and country living are brought to life by resplendent costumes, silk waistcoats, gloves and handbags, as well as furnishings and delicate, rare Venetian glass objects, for which the city is still so well known. Theater and opera, vital elements in Venetian life and imagination, are represented through paintings, decorative arts and a full-scale puppet theater lent by the Casa Goldoni of Venice especially for this exhibition.

"It is our hope that visitors will be inspired by the focus on festivals, pageantry and ceremony that present parallels between Venice and New Orleans", says Susan M. Taylor.
A Life of Seduction: Venice in the 1700s is originated by the New Orleans Museum of Art and organized by Contemporanea Progetti. The exhibition is sponsored by JPMorgan Chase & Co., Catherine Burns Tremaine, Tina and Robert Hinckley, Sally E. Richards, and Tia and Jimmy Roddy. Additional support is provided by Proforma Key Solutions.

About NOMA and the Besthoff Sculpture Garden
The New Orleans Museum of Art, founded in 1910 by Isaac Delgado, houses nearly 40,000 art objects encompassing 5,000 years of world art. Works from the permanent collection, along with continuously changing special exhibitions, are on view in the museum's 46 galleries Fridays from 10 a.m. to 9 p.m.; Tuesdays, Wednesdays, and Thursdays from 10 a.m. to 6 p.m.; Saturdays from 10 a.m. to 5 p.m. and Sundays from 11 a.m. to 5 p.m. The adjoining Sydney and Walda Besthoff Sculpture Garden features work by over 60 artists, including several of the 20th century's master sculptors. The Sculpture Garden is open seven days a week: 9 a.m. to 6 p.m. The New Orleans Museum of Art and the Besthoff Sculpture Garden are fully accessible to handicapped visitors and wheelchairs are available from the front desk. For more information about NOMA, call (504) 658-4100 or visit Wednesdays are free admission days for Louisiana residents, courtesy of The Helis Foundation. (May not include special exhibitions.) Teenagers (ages 13-19) receive free admission every day through the end of the year, courtesy of The Helis Foundation.