FOR IMMEDIATE RELEASE
New Orleans, Louisiana (April 6, 2015) - The Royal Sonesta New Orleans is pleased to announce that Brigette T. Folse has recently been named as the hotel's director of sales and marketing. In her new position, Folse is responsible for the leadership, effectiveness and productivity of the Royal Sonesta New Orleans' sales organization. The position's primary responsibility is to guide sales strategies in all market segments towards maximizing hotel revenue.
Folse joined the Royal Sonesta New Orleans in 2013 as the director of sales and has demonstrated exemplary leadership abilities that have positively impacted her team's effectiveness. "Brigette Folse is a solution-driven goal-oriented leader. She possesses strong interpersonal skills that propel the production of our sales team to exceed their goals. We are confident that under Folse's direction the sales and marketing teams will exceed expectations. Brigette Folse is an asset to our executive team and we are fortunate to have her talent on board," said Alfred L. Groos, president and general manager of the Royal Sonesta New Orleans.
Folse has over two decades of experience in the hospitality industry that includes overseeing several major hotel openings. Before joining the Royal Sonesta New Orleans, Folse served as the associate director of sales for the Hyatt Regency New Orleans. While at Loews Hotels, Folse served as associate director of sales at the Loews Coronado Bay Resort & Spa in San Diego and as the national sales manager for the opening of Loews New Orleans. Folse has held additional managerial positions at both the J.W. Marriott and Hotel Monaco in New Orleans.
The Royal Sonesta New Orleans is a 500-room luxury hotel that provides visitors with an authentic New Orleans experience. The property encompasses an entire city block at 300 Bourbon Street and is located steps away from some of the finest shopping and visitor attractions in the city. With an historic location and distinct French Quarter architectural features, the hotel is home to Irvin Mayfield's Jazz Playhouse, the original PJ's Coffee Café, Desire Oyster Bar, and the award winning Restaurant R'evolution. The Royal Sonesta New Orleans is one of 58 properties within in the Sonesta Collection. For more information, visit Sonesta.com or call us in New Orleans at 504.586.0300.