FOR IMMEDIATE RELEASE
New Orleans CVB
New Orleans CVB
NEW ORLEANS CONVENTION AND VISITORS BUREAURECEIVES 2007 ADRIAN AWARDS FOR ADVERTISING CAMPAIGN AND WEB SITE
“Forever New Orleans” print campaign and www.24nola.com recognized by Hospitality Sales and Marketing Association International; Web Site receives “Best in Show”
NEW ORLEANS (Jan. 30, 2008) – The New Orleans Convention and Visitors Bureau (New Orleans CVB) is pleased to announce it has been honored by Hospitality Sales and Marketing Association International (HSMAI) during the 2007 Adrian Awards’ 51st Anniversary Gala January 28, 2008 in New York City.
The “Forever New Orleans” print advertising campaign was awarded a Silver certificate in the advertising division within CVBs/Destinations/Offices of Tourism in the positioning category. The New Orleans CVB’s itinerary-building Web Site, www.24nola.com, won a Platinum Award in the web marketing division within CVBs/Destinations/Offices of Tourism in the Web Site category. Its Platinum status made www.24nola.com eligible for the Gala’s most prestigious award, “Best in Show,” which it won.
The New Orleans CVB, in partnership with its local advertising agency, Trumpet, developed the “Forever New Orleans” print campaign that was launched in January 2007 as an international branding campaign that marked a major shift in New Orleans hospitality marketing. The “Forever New Orleans” campaign not only promotes more aspects of New Orleans culture, including the visual arts; it develops a deeper, richer understanding of the city’s culture as unique and authentic, celebrating the very life of New Orleans.
In July 2007, the New Orleans CVB and Trumpet launched www.24nola.com, a customizable Web site that serves as the official 24-hour insider’s guide for planning a trip to a 24-hour city. The New Orleans CVB’s internet marketing campaign in major news and travel Web Sites links to www.24nola.com.
New Orleans CVB President & CEO Stephen Perry attended the Gala at the New York Marriott Marquis. “The New Orleans CVB is extremely honored that HSMAI and the Adrian Awards recognized our advertising efforts, especially considering that major players in the hospitality industry entered the competition. Our goal continues to be showing the world that New Orleans is a viable, remarkable place to visit and having such a revered organization such as HSMAI validate our efforts is tremendous.”
“Online destination marketing is perhaps the most sophisticated of all online marketing,” said Robbie Vitrano, Trumpet’s president and director of brand design. “It is an honor for our collaboration with the New Orleans CVB to be singled out as the best among such amazing international talent.”
Consistently recognized as one of the top five convention and visitor bureaus in the United States, the New Orleans Convention & Visitors Bureau is the driving force behind New Orleans' most important industry, tourism. Today the cultural riches, sensual indulgences and unparalleled service that define the New Orleans experience continue to flourish, as they have for centuries. The most celebrated and historic core of the city - including the French Quarter, Central Business District, Warehouse and Arts District, Magazine Street, the Faubourg Marigny and Garden District - are thriving. In 2007 New Orleans welcomed 6 million visitors. For more information, visit www.neworleanscvb.com.