Media Contact:
Jenn Lotz
New Orleans CVB

        New Orleans CVB Creates Innovative Marketing Tool to Attract Motor Coach Visitors
                 “NOLA Destination Fun Kit,” comprised of music and trivia, will provide an interactive 
                                                                learning guide for travelers

NEW ORLEANS – January 8, 2009 –In order to showcase the unique history and culture of the Crescent City, the New Orleans Convention and Visitors Bureau (New Orleans CVB) has announced the launch of the “NOLA Destination Fun Kit,” an innovative and interactive learning tool designed specifically for motorcoach tour participants.

This new initiative was launched as part of the New Orleans CVB’s commitment to tour operators and leisure visitors to the city, specifically to motorcoach groups. Beginning in January 2009, tour operators are encouraged to notify the New Orleans CVB of future motorcoach groups visiting the city. Tour escorts will be presented with an informational package by mail which will include a “Jazzed about New Orleans” music CD, a “Forever New Orleans” promotional video as well as an Official Visitors Guide and the New Orleans CVB’s Motorcoach Rules and Regulations brochure.

In addition to providing learning materials to tour escorts, the New Orleans CVB will also deliver the “NOLA Destination Fun Kit,” a set of New Orleans trivia questions and prizes designed to create interaction between tour guides and their passengers while informing visitors of New Orleans’ unique culture.

“The New Orleans CVB recognizes the importance of initiating and building partnerships with tour operators as well as relationships with visitors to our city,” said Lisa Holland, tourism sales manager for the New Orleans CVB. “By providing fun and interactive ways for the visitor to experience New Orleans, we believe they will appreciate the history and culture of the city and therefore return to learn more. After all, seeing is believing.”

For more information on this program, please contact Lisa Holland at 504-566-5053 or at

Consistently recognized as one of the top five convention and visitor bureaus in the United States, The New Orleans Convention & Visitors Bureau is the driving force behind New Orleans' most important industry, tourism. Today the cultural riches, sensual indulgences and unparalleled service that define the New Orleans experience continue to flourish, as they have for centuries. The most celebrated and historic core of the city - including the French Quarter, Central Business District, Warehouse and Arts District, Magazine Street, the Faubourg Marigny and Garden District - are thriving. In 2007 New Orleans welcomed 7.1 million visitors, nearly double the amount of visitors in 2006. For more information, visit