New Orleans & Company celebrates New Orleans’ music culture with new Offline Playlist media campaign rolling out in three flights throughout 2020, each targeted to the drive markets of Texas, Mississippi, Tennessee, Alabama, Georgia, Florida and Louisiana outside of New Orleans.
A part of a larger leisure marketing campaign, Offline Playlist’s media component rolled out on local cable television with 30 second spots during the College Football Playoff National Championship in eight markets.
Flight one also focuses on online video like Hulu, YouTube, CBS and ABC as well as Spotify and unique online editorial such as Rolling Stone’s best music cities. The ABC investment aligns with the National Championship and the CBS investment with The Grammy’s and CBS Late Night featuring Jon Batiste. The 15 second spots can be viewed here, 30 second spots here and the 60 second spots here.
Offline Playlist is a comprehensive leisure marketing campaign celebrating the power of music to bring unlikely people together in New Orleans, every night of the week. The one-of-a-kind Spotify playlist features New Orleans artists representing each of the city’s six Spotify sub-genres. Side B of the playlist was unveiled in September 2019, joining Side A with a collection of live recordings from a special concert held at Preservation Hall in July 2019. The television spots feature clips and soundbites from the filming of the Offline Playlist live concert. In addition to the Spotify live playlist and broadcast commercials, the project also consists of a feature film, social and editorial content and merchandise. More information on Offline Playlist can be found here.
"New Orleans has many wonderful assets, and music is at the heart of our great city. It is universally loved by both residents and visitors,” said Mark Romig, senior vice president and chief marketing officer at New Orleans & Company. “The Offline Playlist celebrates the diverse sounds of New Orleans at Preservation Hall with this “live” playlist on Spotify and gives us an opportunity to shed light on our artists, the rich music scene and the essence of New Orleans in a memorably authentic way.”
The feature film is currently being entered into film festivals throughout targeted markets. The trailer can be viewed here.
About New Orleans & Company
New Orleans & Company is a nationally accredited, 1,100-member destination marketing organization and the largest and most successful private economic development corporation in Louisiana. New Orleans & Company and its members and partners influence thousands of decision-makers and millions of visitors to choose New Orleans through direct sales, marketing, public relations, branding, visitor services and local advocacy initiatives at our New Orleans headquarters and offices in Chicago, Columbia, SC, Washington, D.C., the United Kingdom, France, Germany and China. Consistently recognized as one of the top five destination marketing organizations in the country, New Orleans & Company celebrates its 60th anniversary in 2020. For more information, please visit Neworleans.com/about.