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(New Orleans, LA) - New Orleans beauty industry legend John Jay will be honored by Helen Brett Enterprises at its upcoming spring International Jewelry and Merchandise Show at the New Orleans Morial Convention Center in Halls I2-J. Local dignitaries and show officials are expected to attend John Jay's award ceremony on Monday, May 18 at 1 p.m.

John Jay will receive the Pinnacle Award in recognition for his outstanding achievement in the beauty industry and the New Orleans community. Helen Brett Enterprises, which has been hosting its jewelry shows in New Orleans for the past half century, chose to honor John Jay because he is the uncontested beauty industry expert in the South with more than 50 years of experience and success in the beauty field. After John Jay is presented with the Pinnacle Award, he will sit down and share his experience, struggles and secrets to his personal success in a special interview with FOX Sports' Jennifer Hale.

At its spring show which runs from Friday, May 15 through Monday, May 18, Helen Brett Enterprises is also introducing a new Beauty Pavilion as a platform to provide a dedicated buying experience for salon and beauty professionals. The Beauty Pavilion will be staffed with exhibitors presenting the latest beauty industry products including hair, nail, skin, tanning and spa-related items.

About John Jay
John Jay opened his first beauty salon at the age of 20 and quickly solidified his place in the beauty industry as he opened several John Jay Salons in the New Orleans area. He has styled countless dignitaries including Mrs. Betty Ford, Mrs. Jacqueline Kennedy, Mrs. Barbara Bush and a list of celebrities that has brought him national and international acclaim. John Jay served an unprecedented twenty-three years as President of Intercoiffure, an organization which sets and maintains the standards of elite salons throughout the world.

About Helen Brett Enterprises
Helen Brett Enterprises began in 1945 as a kind gesture from Helen Brett when she began making arrangements for salespeople to display their merchandise at hotels and conferences around the country. In 1946 the demand from exhibitors was so great that Helen formed the first Helen Brett Gift and Jewelry Show where she connected buyers and sellers. Today, Helen Brett Enterprises is under its fourth generation of leadership with Vice-President Brett Kolinek continuing Helen's legacy of producing and promoting market-driven trade shows and conferences throughout the United States. The goal of Helen Brett Enterprises is to provide a fully balanced experience that will enhance relationships between exhibitors and buyers that will ultimately result in mutual success.