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Friday, March 24 - Sunday, March 26 at The Sugar Mill and Marriot Convention Center
Bourbon lovers can join together and celebrate at the inaugural New Orleans Bourbon Festival. From Friday, March 24 - Sunday, March 26, 2017 food, spirit and culture will converge at the Sugar Mill and Marriot Convention Center in the historic Warehouse District of New Orleans. Festivities include a marketplace featuring an array of Bourbon-centric products; two grand tasting events from the world's finest distilleries; live panels with some of the greatest names in the bourbon industry, and a bourbon jazz brunch. Central to this year's kick-off event is attention on "Women in Bourbon", one of the fastest growing segments in the industry. A portion of the festival proceeds will benefit St. Michael Special School; an educational facility that teaches students ages six through adulthood with special needs.


Thursday, March 23rd - To whet your whistle before the festival, Legends of Bourbon Series will feature five exclusive four-course pairing dinners at top local restaurants. Dinners will be hosted by the best Master Distillers in the country: Fred Booker Noe III of Jim Beam at The Foundation Room at The House of Blues; Eddie Russell of Wild Turkey & Russell's Reserve at The Bourbon House; Trey Zoeller of Jefferson's Bourbon at Salon by Sucre; Diageo Brands at Morton's Steakhouse; Sazarac at Cochon; and Heaven Hill at Kenton's. Dinners are $130 per person, all inclusive, and feature bourbon pairings with each course, as well as an amuse bouche and welcome cocktail. Guests of the Jim Beam, Jefferson's Bourbon and Wild Turkey dinners will receive a complimentary signed bottle of bourbon.

Grand Tastings:
Friday, March 24th and Saturday, March 25th from 7:30PM - 10:30PM at The Sugar Mill. VIP doors open at 6:30PM. Festival goers and bourbon aficionados can roam about a marketplace adorned with Bourbon-centric products; taste the finest bourbon in the world; and nosh on New Orleans best bites by 20 local restaurants while enjoying live entertainment provided by local jazz pianist Matt Lemmler.


Including but not limited to:

Salon by Sucre
Morton's Steakhouse
The Creole Creamery
Congreso Cubano
Old School Eats

1792 Port Finished
1792 Single Barrel
1792 Small Batch
1792 Sweet Wheat
Basil Hayden's
Bird Dog 10 Year
Bird Dog Small Batch
Blade and Bow
Boone County Eighteen 33
Buffalo Trace
Bulleit 10 Year
Bulleit Rye
Clyde Mays 5 Year
Clyde Mays 6 Year
Clyde Mays Special Reserve
Cooper's Craft
Devil's Cut
Eagle Rare
Elijah Craig Barrel Proof
Elijah Craig Small Batch
Evan Williams 1783
Evan Williams Bottled-In-Bond
Evan Williams Single Barrel
Four Roses
Henry McKenna Single Barrel
Herman Marshall
Herman Marshall Rye
High West
High West American Prairie
High West Double Rye
High West Rendezvous
Rye Hudson Baby
Hudson Four Grain
Hudson Manhattan Rye
Hudson Maple Cask Rye
IW Harper
Jack Daniels Single Barrel Rye
Jim Beam
Knob Creek
Maker's 46
Maker's Mark
Minor Case Rye
Old Forester 1870
Old Forester 1897
Old Forester 1920
Old Forester Mint Julep
Old Forrester Classic 86
Old Granddad
Old Overholt Rye
Pikesville Rye
ri1 Rye
Rittenhouse Rye
Russel's Reserve
Russel's Reserve Rye
Russel's Reserve Single Barrel
Russel's Reserve Single Barrel
Sazerac Rye
Templeton Rye 10 Year
Templeton Rye 6 Year
Virgil Kaine Ashcat Blended
Virgil Kaine Ginger-Infused
Virgil Kaine High-Rye
Virgil Kaine Rye
Wild Turkey
Wild Turkey 101 Rye
Wild Turkey Decades
Wild Turkey Forgiven
Wild Turkey Kentucky Spirit
Wild Turkey Rare Breed
Wild Turkey Rye
Woodford Reserve
Woodford Reserve Double
Woodford Reserve Rye
Yellowstone Limited Edition
Yellowstone Select

Live Panels:

Saturday, March 25th - starting at 9AM - live panels will be held all day at the Marriott Convention Center, with top speakers like Trey Zoeller, Founder of Jefferson's Bourbon; Fred Booker Noe III of Jim Beam and Eddie Russell of Wild Turkey Distillery. The featured "Women in Bourbon" panel will bring out some of the industry's most recognized females including Carla Carlton - The Bourbon Babe; Susan Reigler - author, professor and executive bourbon steward; and Peggy Noe Stevens, master taster, author and brand strategist.
For a full list of available seminars, please visit

Awards Brunch:
Sunday, March 26th - Beginning at 11:30AM at the Marriott Convention Center, the celebratory brunch will announce winners of the bourbon tasting and will feature craft cocktails, culinary delights and live music from the New Orleans Jazz Revival Band.

Tickets range from $59 - $490 (Ultimate VIP) and can be purchased at Bourbon Festival Tickets. Stay up to date on information and schedule at or download the event app at Bourbon Fest Ios App or Bourbon Fest Android App.

For media registration, please contact
Video, images and interviews are available upon request