Media Contacts:
Carly Plotkin
The Howard Hughes Corporation

Jess Brown
504-949.3999, ext. 223

NEW ORLEANS (January 14, 2015) - Inspired by the American Heart Association's Go Red For Women initiative, which raises awareness of heart disease as the number one killer among women, The Outlet Collection at Riverwalk® is going red and encouraging shoppers to join them! In honor of national Wear Red Day on Friday, February 6, all exterior lighats at the Riverwalk will be switched to red, staff will don their favorite red apparel and merchants will showcase a variety of red merchandise sure to help customers paint the town red with their wardrobes.

In the weeks leading up to American Heart Month and National Wear Red Day, The Outlet Collection at Riverwalk is also offering tips to locals to get fit and healthy in an effort to prevent heart disease. Tips include:

• Start Walking: Visit The Outlet Collection at Riverwalk as a shopping AND walking destination. Are you shivering at the idea of walking outside? The center features 0.32 miles of indoor walking space. So grab a "sole-mate" and window shop, people watch and give your heart a workout in a climate-controlled environment.

• Eat Healthy: The Food Court offers healthy, riverfront dining options, including: Smoothie King, Izzo's Illegal Burrito, Mona's Café, Red Mango, Mike Anderson's Seafood and Green Leaf's & Bananas.

• Look Fab: Jumpstart your desire to stay fit with new workout gear from one of the center's more than 70 stores. The Outlet Collection at Riverwalk is the ideal shopping destination for customers with a fit, fashionable future in mind.

• Quit Smoking: The Outlet Collection at Riverwalk is proud to be a smoke-free facility. #smokefreenola

About The Howard Hughes Corporation®
The Howard Hughes Corporation owns, manages and develops commercial, residential and mixed-use real estate throughout the U.S. Our properties include master planned communities, operating properties, development opportunities and other unique assets spanning 16 states from New York to Hawai‘i. The Howard Hughes Corporation is traded on the New York Stock Exchange as HHC and is headquartered in Dallas, TX. For additional information about HHC, visit

Safe Harbor Statement
Statements made in this press release that are not historical facts, including statements accompanied by words such as "will," "believe," "expect," "enables," "realize", "plan," "intend," "assume," "transform" and other words of similar expression, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's expectations, estimates, assumptions, and projections as of the date of this release and are not guarantees of future performance. Actual results may differ materially from those expressed or implied in these statements. Factors that could cause actual results to differ materially are set forth as risk factors in The Howard Hughes Corporation's filings with the Securities and Exchange Commission, including its Quarterly and Annual Reports. The Howard Hughes Corporation cautions you not to place undue reliance on the forward-looking statements contained in this release. The Howard Hughes Corporation does not undertake any obligation to publicly update or revise any forward-looking statements to reflect future events, information or circumstances that arise after the date of this release.