Emmylou’s, the beloved barbecue stall within St. Roch Market, is transforming into a new fried chicken concept coined Buttermillk starting Monday, March 1. Located at 2381 St. Claude Ave, Buttermilk’s new stall will be situated closer to the front door and was previously occupied by Fritai, a Haitian street food concept. Within the chef-driven hall, Buttermilk looks to offer a simple, yet delicious, menu focused on flavorful dishes that aren’t overly complicated.

With over a decade of barbecue experience, owner Shannon Bingham opened Emmylou’s in January 2020, serving Central Texas-style smoked meats and classic barbecue sides. Bingham previously served as pitmaster and chef de cuisine at Blue Oak BBQ and played an instrumental role in the restaurant’s booming success, including three Top 5 finishes at Hogs for the Cause and Grand Champion in 2017. Seven weeks after opening Emmylou’s in St. Roch Market, Bingham was forced to close his stall for nearly four months due to the pandemic. Upon reopening, Emmylou’s began offering chicken as a one-off special; customers were immediately responsive and the vision for Buttermilk blossomed. “Outside of barbecue, I’ve always leaned towards fried chicken — it’s well-received and makes people feel comfortable,” says Bingham. “It’s really no surprise the trajectory of my career has led me down this path, and I’m really excited to bring this new concept to life.”

At Buttermilk, guests can expect a condensed menu stacked with familiar favorites that span breakfast, sandwiches, chicken fingers, snacks, salads and more. Although menu mainstays reign supreme, Bingham will create off-menu specials and seasonal sides that play into the concept’s Southern-roots. In addition, guests can look forward to extended breakfast options in the coming weeks. Menu items will include:

Buttermilk biscuit with butter and preserves
Fried chicken biscuit with hot honey
Biscuits with white sausage gravy

Fried chicken, slaw, pickles, honey mustard
Hot chicken, lettuce, pickles, ranch
Fried chicken, bacon, muenster, fancy sauce
Grilled chicken, lettuce, pickles, potato chips, ranch
Fried chicken, pimento cheese, candied jalapeño, BBQ sauce

-Fried Chicken Fingers-
3 Piece with crinkle fries
5 Piece with crinkle fries and slaw
Kids meal: 2 pc with fries and juice
Sauces: BBQ, honey mustard, ranch, fancy

Pimento cheese with jalapeño potato chips
Deviled eggs with horseradish and dill
Spicy popcorn chicken with ranch

Shaved kale and cabbage, citrus pickled onions, parmesan, fried saltines, buttermilk dressing (add fried or grilled chicken)

-A La Carte-
Crinkle fries
Fried chicken fingers (25)

To commemorate the stall’s final days as Emmylou’s, Bingham will serve the opening menu beginning February 22, featuring popular items including Frito Pie (smoked beef chili, cheddar, pickled onion, cilantro and Fritos), charcuterie with housemade pickles and mustard, and smoked meats (beef cheeks, turkey breast, pulled pork, jalapeno cheddar sausage, St. Louis spare ribs). “I’ve been able to reinvent the food stand and oversee the concept’s evolution because patrons are open to new opportunities; I am so appreciative of this community’s steadfast encouragement.”

Upon opening March 1, Buttermilk will offer dine-in and carryout, with delivery forthcoming. Operating hours are Sunday through Wednesday 9 a.m. – 7 p.m. and Thursday through Saturday 9 a.m. – 10 p.m. To place an order for carryout, please call (504) 267-0388. For more information, please visit the website at buttermilkfriedchicken.com. Please note St. Roch Market is following all CDC guidelines, as well as all local restrictions.

For images of Buttermilk dishes, please click here. For media inquiries regarding Buttermilk, please contact Taylor Zollo, Green Olive Media, at tzollo@greenolivemedia.com.

FOLLOW ALONG @buttermilkfried | Instagram


From barbecue pitmaster Shannon Bingham comes Buttermilk, a fried chicken concept located within the iconic community food hall St. Roch Market. Simple, yet delicious, the menu is an ode to comfort food, serving flavorful fare in the shape of biscuits, fried chicken sandwiches, Southern snacks and more. Buttermilk is open for dine-in and carryout services. For more information, please visit buttermilkfriedchicken.com and follow along on Instagram.


Media contact:
Green Olive Media, LLC. | 727-433-2285 
Taylor Zollo | tzollo@greenolivemedia.com