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Bayou Rum Takes Over Tales of the Cocktail 2016
Landmark distillery delivers multiple activations during weeklong premier cocktail festival
New Orleans, La. (June 14, 2016) - Bayou Rum is partnering with Tales of the Cocktail (TOTC) to kick off the international spirits festival in New Orleans with a splash, taking attendees on a journey into rum's rich history and providing a peek into its future. As the largest privately owned rum distillery in the U.S., Bayou Rum will deliver knowledge of the spirits sector while still letting the good times roll.
On Tuesday, July 19, the Welcome to the Bayou Kickoff Party will pair Bayou Rum's crafted cocktails with traditional Cajun music and local culinary treats during a true introduction to Louisiana culture. Taking place poolside at the Hotel Monteleone, National Brand Ambassador Ava Kopieczek and Bayou Rum are set to bring a unique flavor to the start of TOTC‘s weeklong celebration. Cocktails and treats will be available at 214 Royal Street from 2:30 to 5 p.m. The Bayou Kickoff Party is only accessible with TOTC wristbands.
"Bayou Rum was born in New Orleans' backyard - Lacassine, Louisiana - and introduced to the world at Tales of the Cocktail in 2013, so we're fired up to be returning to one of this city's signature festivals," said Trey Litel, Bayou Rum co-founder and president. "The kickoff party is sure to be an event to remember, but we're also really looking forward to participating in the seminar and tasting room events. Tales of the Cocktail really provides us the ideal outlet to educate everyone, from spirits experts to novice cocktail enthusiasts, on the quality and character of our rums."
On Wednesday, July 20, Bayou Rum will continue the TOTC tradition of bringing spirits industry professionals, distillers, bartenders and enthusiasts together by presenting The New American Rum Revolution, a seminar dedicated to exploring rum's history as the original American spirit. Robert Burr, president of Rob's Rum Guide, will moderate the event alongside several award-winning distillers, including Bayou Rum Co-founder and President Trey Litel, who will give attendees a taste of rum's past, present and future. The New American Rum Revolution will take place from 3:30 to 5 p.m. in the Fleur de Lis Suite at the Royal Sonesta Hotel located at 300 Bourbon Street. Tickets can be purchased through the TOTC website.
On Thursday, July 21, Bayou Rum will participate in Cream of the "CRAFT" Crop, offering guests the opportunity to speak one-on-one with Co-founder and President Trey Litel, for an in-depth look at the intricacies of producing Bayou Rum's award winning recipes. Take advantage of this opportunity to taste each expression of Bayou Rum alongside a curated group of like-minded craft distillers.
Cream of the "CRAFT" Crop, presented by Liquid Projects and ADI, will take place from 10:30 a.m. to 12:30 p.m. in the Vieux Carre suite of Hotel Monteleone. TOTC wristbands are required to attend.
About Tales of the Cocktail
Tales of the Cocktail® was founded in 2002 and is produced by the New Orleans Culinary & Cultural Preservation Society (NOCCPS), a non-profit organization committed to supporting, promoting and growing the cocktail industry in New Orleans and around the world.
For more information on Tales of the Cocktail, including scheduling and tickets, visit www.talesofthecocktail.com.
About BayouTM Rum
Bayou Rum is America's Rum® handcrafted from fresh Louisiana sugarcane for an award-winning flavor recognized 75 times in tasting competitions; distilled and bottled consistently with quality assurance at the largest private rum distillery in the USA. Bayou Select Rum is the finest expression of the Bayou Rum family consisting of Bayou Silver, Bayou Spiced, and Bayou Satsuma Rum Liqueur.
For more information, visit www.bayourum.com.