Media Contact:

Jess Brown
504.949.3999, ext. 223

LACASSINE, LA - As National Rum Day approaches next week on Tuesday, August 16, Bayou Rum is celebrating with an end-of-summer social media sweepstakes. The brand's new campaign, in partnership with, will award one lucky contestant a three-day Bayou Rum experience, featuring a VIP, behind-the-scenes tour of America's largest, privately owned rum distillery.

To enter the contest, followers on Instagram and Twitter need to pick up an exclusive Bayou Rum National Rum Day coaster at a participating location, snap a rum cocktail photo with the pop-out gator, and tag @BayouRum and ‪#‎MakeRumGreatAgain. The sweepstakes runs through Wednesday, August 31.

The winner will receive:
• Roundtrip airfare for two
• Room accommodations at The Golden Nugget, a 4-star luxury Hotel and Casino in Lake Charles, Louisiana
• Tour of the largest privately distillery in the United States
• Exclusive look at the gator trade industry

Founded in 2011 by brothers Tim and Trey Litel, alongside longtime friend Skip Cortese, Bayou Rum is handcrafted in traditional copper pot stills using fresh Louisiana sugarcane. The award-winning flavor has been recognized more than 80 times in tasting competitions across the globe. In January of 2016, New York-based Stoli Group® USA became the exclusive national distributor of the award-winning Bayou Rum and its family of America's Rum®.

In addition to a state-of-the-art distillery, the 36,000 square-foot Bayou Rum property in Lacassine, Louisiana features a visitor center and gallery celebrating the state's historic role as a sugar cane producer and rum distiller, a 109-year-old farmhouse, a tasting bar and a gift shop. Earlier this year, the Louisiana Travel Promotion Association named the distillery Louisiana Attraction of the Year, solidifying its position as a premier travel destination in the Gulf South.

About Bayou Rum
Bayou Rum is America's Rum® handcrafted from fresh Louisiana sugarcane for an award-winning flavor recognized more than 80 times in tasting competitions; distilled and bottled consistently with quality assurance at the largest private rum distillery in the USA. Bayou Select Rum is the finest expression of the Bayou Rum family consisting of Bayou Silver, Bayou Spiced, and Bayou Satsuma Rum Liqueur.
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