Rockin'1000 - New Orleans

New Orleans hosted first-ever Rockin'1000 in the U.S. on January 31, 2026

On January 31, 2026, Caesars Superdome erupted into an unprecedented musical spectacle as New Orleans & Company and Rockin'1000 unveiled the U.S. debut of the world's largest rock band, uniting 1,000 musicians from 26 countries and 48 states.

Grammy Award-winning artist Harry Connick Jr. directed and curated a special New Orleans welcome extravaganza that honored the city's legendary talent, including powerhouse performances by Dumpstaphunk, Bonerama, Rebirth Brass Band, The Rumble, Gumbolia Nation, Joyful and the Spirit of New Orleans Gospel Choir, St. Augustine Marching Band, plus student musicians from Derrick Tabb and the Roots of Music and the Ellis Marsalis Center for Music. A special Raising Cane’s Pre-Show featured Cowboy Mouth.

A fearless global movement, Rockin’1000 proves music transcends barriers by turning strangers into bandmates for one unforgettable night of music and performances. The live stadium show featured a curated setlist of timeless rock anthems and fan favorites, performed live by 1,000 guitarists, bassists, drummers, keyboardists, singers, and a special horn section featuring trumpets, saxophones, and trombones – together in unison. Live, loud, and in perfect sync, they unleashed a wall of sound unlike anything the U.S. has ever seen. From a 10-year-old guitar player, to a 75-year-old drummer, musicians ranged in age and occupation.

Rockin'1000 Official Lineup Poster
To bring Rockin’1000 to the United States, the birthplace of rock ‘n’ roll, is a dream we’ve had for many years. To host our inaugural event in an iconic American city like New Orleans, and a venue like Caesars Superdome, means the world.
—  Fabio Zaffagnini, the visionary Founder of Rockin’1000

Rockin'1000 Results Summary

  • Placed 2,686 media mentions across a five-month campaign, including 559 placements in the New Orleans-area market.
  • Earned, broadcast, digital and influencer coverage generated an estimated total reach of 1,626,692,266 impressions.
  • New Orleans-area coverage spanned five consecutive months, with placements occurring in October (29), November (25), December (17), January (470), and February (18).
  • Coverage spanned 17 countries and all 50 U.S. states.
  • Satellite Media Tour (SMT) interviews resulted in 35 broadcast placements, delivering 4,352,925 impressions.
  • In-person media interviews with Walt and Fabio generated 16 placements.
  • Musician-focused interviews and features produced 20 dedicated stories.
  • Influencer engagement drove 51 social posts.

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