Rockin'1000 - New Orleans
New Orleans hosted first-ever Rockin'1000 in the U.S. on January 31, 2026
On January 31, 2026, Caesars Superdome erupted into an unprecedented musical spectacle as New Orleans & Company and Rockin'1000 unveiled the U.S. debut of the world's largest rock band, uniting 1,000 musicians from 26 countries and 48 states.
Grammy Award-winning artist Harry Connick Jr. directed and curated a special New Orleans welcome extravaganza that honored the city's legendary talent, including powerhouse performances by Dumpstaphunk, Bonerama, Rebirth Brass Band, The Rumble, Gumbolia Nation, Joyful and the Spirit of New Orleans Gospel Choir, St. Augustine Marching Band, plus student musicians from Derrick Tabb and the Roots of Music and the Ellis Marsalis Center for Music. A special Raising Cane’s Pre-Show featured Cowboy Mouth.
A fearless global movement, Rockin’1000 proves music transcends barriers by turning strangers into bandmates for one unforgettable night of music and performances. The live stadium show featured a curated setlist of timeless rock anthems and fan favorites, performed live by 1,000 guitarists, bassists, drummers, keyboardists, singers, and a special horn section featuring trumpets, saxophones, and trombones – together in unison. Live, loud, and in perfect sync, they unleashed a wall of sound unlike anything the U.S. has ever seen. From a 10-year-old guitar player, to a 75-year-old drummer, musicians ranged in age and occupation.
To bring Rockin’1000 to the United States, the birthplace of rock ‘n’ roll, is a dream we’ve had for many years. To host our inaugural event in an iconic American city like New Orleans, and a venue like Caesars Superdome, means the world.
It was such an amazing weekend in New Orleans as we welcomed Rockin'1000 for their first ever U.S. performance!
— Office of Lt. Gov. Billy Nungesser (@LouisianaLtGov) February 3, 2026
Thank you to Fabio Zaffagnini and Walt Leger III for bringing this event to our great state, and all the amazing musicians who put their talent on display for us! pic.twitter.com/AvlhDGLSlq
1,000 musicians from 26 countries united at the Caesars Superdome for Rockin'1000's U.S. debut - curated by Harry Connick Jr. with New Orleans legends delivering pure magic. https://t.co/wVybQ8tOPQ
— Eric Alper 🎧 (@ThatEricAlper) February 9, 2026
From local jams to the Superdome 🌍🎶
— The Roots of Music (@TheRootsofMusic) February 4, 2026
The Roots of Music performed with Rockin’ 1000 this past Sunday. Showing our students what’s possible when music and community come together. pic.twitter.com/qUbPym8z0n
Rockin'1000 Results Summary
- Placed 2,686 media mentions across a five-month campaign, including 559 placements in the New Orleans-area market.
- Earned, broadcast, digital and influencer coverage generated an estimated total reach of 1,626,692,266 impressions.
- New Orleans-area coverage spanned five consecutive months, with placements occurring in October (29), November (25), December (17), January (470), and February (18).
- Coverage spanned 17 countries and all 50 U.S. states.
- Satellite Media Tour (SMT) interviews resulted in 35 broadcast placements, delivering 4,352,925 impressions.
- In-person media interviews with Walt and Fabio generated 16 placements.
- Musician-focused interviews and features produced 20 dedicated stories.
- Influencer engagement drove 51 social posts.
Explore past Rockin' 1000 events across Europe below and plan your trip to the first-ever, US-based concert in New Orleans.
Explore More of New Orleans
Coming for Rockin' 1000? See more of the city and plan your perfect New Orleans getaway.