Marketing & Communications

The Marketing and Communications Department drives awareness of New Orleans as a premier leisure and business destination through strategic, targeted paid, earned, and owned media efforts. By creating inspiring, demand-generating content across our website and social channels, we ensure New Orleans remains top of mind for travelers around the globe.

Our award-winning advertising campaigns, such as Plus One, highlight the unique culture, people, and experiences that make New Orleans a must-visit city. Through high-impact media partnerships, digital campaigns, and creative storytelling, we engage audiences in key markets, encouraging visitation year-round.

The Public Relations team works tirelessly to amplify positive stories about New Orleans in media outlets worldwide. Through press trips, satellite media tours, influencer partnerships, and proactive outreach, we showcase the city’s rich culture, vibrant events, and welcoming spirit. Additionally, we provide media support for major events, activations, and milestones that elevate New Orleans’s global profile.

Our editorial and social media teams create engaging, high-quality content that inspires travelers and supports our industry partners. NewOrleans.com serves as the ultimate resource for visitors, offering detailed itineraries, event listings, and insider tips. Across social media, we produce compelling posts, campaigns, and collaborations that connect with millions of followers and new audiences.

Advertising Campaigns

Our paid advertising efforts serve as the foundation for promoting New Orleans as a top travel destination. Through dynamic campaigns across video, digital, and social platforms, we highlight everything the city has to offer, from iconic festivals and attractions to family-friendly activities and world-class dining. Partnerships with leading brands and media outlets allow us to align with culturally relevant moments and audiences, further strengthening New Orleans’s appeal.

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Earned Media & PR Initiatives

Our PR team accelerates New Orleans’s visibility through strategic media placements, press events, and influencer collaborations. By engaging with journalists and media outlets worldwide, we generate positive stories that inspire visitation and build the city’s reputation as a top-tier destination. From hosting media broadcasts and press trips to aligning with global brands, we position New Orleans as a dynamic and inclusive city with something for everyone.

Content Creation & Digital Engagement

Our website, NewOrleans.com, serves as the leading digital platform for visitors planning their trips, offering engaging content, event calendars, and insider guides. With millions of visitors annually, the site encourages longer stays and deeper exploration of the city. Our monthly newsletters and targeted email campaigns keep travelers informed and inspired, while our social media channels connect audiences to the latest happenings, festivals, and unique experiences New Orleans has to offer.

Special Projects & Partnerships

We continually seek innovative opportunities to promote New Orleans through special projects and partnerships. From media activations and custom campaigns to high-profile collaborations, our work ensures the city’s story reaches diverse audiences. By aligning with major cultural moments, industry trends, and influential partners, we amplify New Orleans’s presence on a global scale while supporting our local businesses and community.

Advocacy & Local Initiatives

In addition to promoting New Orleans as a travel destination, we champion initiatives that benefit both visitors and residents. Through partnerships, storytelling, and advocacy, we showcase the city’s economic impact, inclusivity, and sustainability efforts, ensuring tourism remains a driving force for growth and community enrichment.