Marketing & Promo Plan
Meeting in New Orleans? Start here with our sample Marketing & Promo Plan to stay organized!
DEBUT
Back to Top of List(12-18 months out)
ANNUAL MEETING
- Download New Orleans images and a promo video to play during your closing session at neworleans.widencollective.com
- Request print ad from New Orleans & Company to include in conference program
- Pass out brochures and Save The Date postcards
GET SOCIAL
- Begin implementing social media strategy and launch your conference hashtag
- Encourage your attendees to get ready for next year and share their stories using #NewOrleans and #NOLA
- Review “Let’s Talk NOLA” video series at neworleans.widencollective.com and begin planning a contest via email or social media using monthly videos with New Orleans-themed incentives
COLLABORATE
- Ensure that your Marketing/PR teams are aware of the complimentary marketing and attendance-building tools available throughout the next year at neworleans.com/marketingmenu
- Consider CSR efforts and how New Orleans & Company can assist
- Schedule call to discuss strategies and tactics with New Orleans & Company Convention Marketing Team - email groupmarketing@neworleans.com or call 877-393-5836
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(8-11 months out)
GET SOCIAL
- Promote event through frequent and engaging social media updates using New Orleans images and sample posts as well as your conference hashtag, #NewOrleans and #NOLA
- Begin developing your conference app. Contact New Orleans & Company for New Orleans content and a customized map to populate your app
GET CREATIVE
- Request a customized microsite at neworleans.com/requestmicrosite
- Create banner ads or request New Orleans-themed ads from New Orleans & Company to include on your homepage, industry websites, publications or email signature lines
OPENING ACT
Back to Top of List(4-7 months out)
GET SOCIAL
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Launch microsite on your conference website and promote across social media channels
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Send monthly “Let’s Talk NOLA” contest videos
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Add a New Orleans-themed banner to your email signature line promoting your upcoming event
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(1-3 months out)
REMIND
- Create and send reminder notification e-blasts (e.g.: Early Bird Registration Ending Soon)
FINALIZE
- Last minute registration push via e-blasts, newsletters, social media updates, etc.
- Send final “Let’s Talk NOLA” contest videos
MEDIA OUTREACH
- Remind your industry publications to join you for the latest updates in New Orleans. New Orleans & Company can assist visiting media with press kits, New Orleans information and more
- New Orleans & Company will provide a local media contact list and counsel on best way to obtain coverage
- Company’s Coming! New Orleans & Company will provide details of your conference to all 1,100+ members so they can roll out the red carpet for your attendees
MAIN EVENT
Back to Top of List(1-2 weeks out)
MEDIA OUTREACH
Distribute media alert to local media
WELCOME
@VisitNewOrleans will welcome your group via social media and engage with attendees throughout the event using your conference hashtag
ONSITE
New Orleans press kits or welcome packets can be provided for industry media in your onsite press room
GET SOCIAL
Encourage your attendees to share their stories using #NewOrleans & #NOLA
Get Started!
- Visit neworleans.com/marketingmenu to view sample materials, download content and learn more about complimentary tools that New Orleans & Company offers.
- Request access to New Orleans images and videos at neworleans.widencollective.com
- Contact the New Orleans & Company Convention Marketing Team - groupmarketing@neworleans.com - to get customized materials, access to custom microsites and to strategize a custom plan for your meeting. Keep in touch as you develop your marketing, PR and attendance building strategies.