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Market Topi | New Orleans App

Topi promotion tips and verbiage

A meeting app is only useful if people are downloading it. Below we have assembled sample text and tips to help you effectively market the Topi app to your attendees.

1. Template text to insert on event webpage and event registration page

“Download the official Topi app for [NAME OF EVENT] to access the event materials and interact with other participants.” Insert iOS and Android download buttons

2. Template text to use in Topi-dedicated attendee email

“To help you take full advantage of our event, we are pleased to offer you Topi, our official event app. Once you install the app on device, you'll find it helpful to access the event materials and interact with other participants.

Getting started is easy

- Download Topi on your mobile device (iOS and Android) via [URL LINK]
- Sign into the app via LinkedIn or Facebook [LOGIN ALSO POSSIBLE]
- To join the event before [DATE], enter the code [CODE] (under Info for iOS or Settings for Android)”

3. Template text to use in thank you post-event attendee email

“Stay connected with participants you’ve met at [NAME OF EVENT] in Topi. Use the Topi app to grow and keep our community active”

4. Template text to use in housekeeping/reminder attendee emails

“To make our event as social as possible, make sure to download the official Topi app on your mobile device via [URL LINK]. Sign-in using LinkedIn or Facebook [LOGIN ALSO POSSIBLE] and enter code [CODE]. Start networking and accessing the content!”

5. Onsite signage and attendee one-pager

Access your dedicated materials from this link: [BOX LINK]
Print them out and share them at the event.

6. Template text to use for onsite verbal mention of Topi

Share these bullets with the person in charge of welcoming remarks (organizer, keynote, etc.)

  • We are thrilled to be using a mobile app this year - it is called Topi
  • You can use it to see the event materials (the agenda for example) but also to engage with other participants
  • The app works for iOS and Android (with a web version for the others)
  • Download Topi (spell out T.O.P.I.) on your phones or tablets and sign-in using your LinkedIn or Facebook account [LOGIN ALSO POSSIBLE]
  • That's it - you will automatically enter the [NAME OF EVENT]
  • Enjoy your networking!
7. Template text for social networks sharing

Facebook and LinkedIn:

“To make [NAME OF EVENT] as social as possible, make sure to download the official Topi app on your mobile device via [URL LINK]. Sign-in using LinkedIn or Facebook [LOGIN ALSO POSSIBLE] and enter code [CODE]. Start networking and accessing the content!”

Twitter:

  • Maximize your #[XXX] Experience. Download @Topi to connect to everyone and everything at the conference. http://ht.ly/wy7Ih
  • Looking for more networking at #[XXX]? Download @Topi and start connecting to other participants.
  • Looking for more networking at #[XXX]? Download @Topi on your smartphone to start connecting. http://ht.ly/wy7Ih
  • What's the best way to connect to other participants at #[XXX]? Download @topi and start chatting. http://ht.ly/wy7Ih
8. Template text for organizer’s public messages in the app

Chatting in the Everybody chatroom of the app will encourage the dialogue of attendees. View and use it as your own private social network. For example:

  • “welcome to the event”
  • “interesting morning sessions - have a great lunch!”
  • “ready for more amazing content? first afternoon sessions start in 15 minutes"
  • “Thanks everyone for coming!”

Sharing photos, sketches and voice recordings is also a great way to engage your audience.

9. Interested in creating a game for your event?

Talk to your CVB contact to discuss case studies, rules and implementation tips.