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Tales of the Cocktail

Tales of the Cocktail - July 8th to 12th, 2009

The internationally acclaimed festival of cocktails, cuisine and culture returns for its seventh year in New Orleans, July 8-12, 2009. The event brings together the best and brightest of the cocktail community—award-winning mixologists, authors, bartenders and chefs—for a five-day French Quarter celebration of the history and the craft of the cocktail. This year, the most spirited event of the summer invites everyone to “Stir Your Soul” with a spirited series of dinners, cocktail demos, tastings, competitions, seminars, book signings, tours and special events all perfectly paired with some of the best cocktails ever made.

2009 Tales of the Cocktail
• "Carnival" Happy Hour photos
• Tales of the Cocktail info
• Tales of the Cocktail Enchanted Portal to the Peculiar photos
• Tales of the Cocktail welcome reception photos
• Tales of the Cocktail opens with a toast
• Panelist tell the truth of opening a bar
• The spirit of Benedictine at Latrobe's
• Tales of the Cocktail info

To put the event in quantifiable terms you can taste, Tales of the Cocktail 2008 used 85 pounds of mint leaves, 40 pounds of super-fine sugar, 280 liters of lime juice, 350 liters of lemon juice, 1815 lime wedges, 2115 lemon twists, 2340 jalapeño slices, 50 pounds of ginger root, 12 pounds of cherries and satisfied the taste buds of thousands of cocktail lovers from across the world.

It's only fitting that New Orleans, the birthplace of the cocktail, serves as the permanent home of Tales of the Cocktail. The narrow French Quarter streets that gave rise to the Sazerac and the Ramos Gin Fizz, provide the perfect backdrop of history and culture for the annual affair. The historic Hotel Monteleone will again be the official headquarters for Tales of the Cocktail 2009 is an especially historic year for the storied establishment as the hotel's famous Carousel Bar celebrates its 60th year of serving up exceptional drinks with dizzying regularity. Other renowned New Orleans establishments that have hosted events in the past include Galatoire's, Antoine's, Arnaud's, The Ritz-Carlton New Orleans, Harrah's New Orleans Casino, the Napoleon House, Brennan's and many more.

Ann Tuennerman founded Tales of the Cocktail in 2003, combining her passions for the history of New Orleans and a well crafted cocktail. Through her leadership, Tales of the Cocktail has not only served as the premier gathering of cocktail lovers from across the world but has attracted thousands of visitors to New Orleans. Ann is involved at every level of

planning, implementation and promotion of the event. Through the years, she has established partnerships with premium liquor brands and magazines while garnering extensive national media coverage.

Paul Tuennerman joined Tales of the Cocktail in 2006 as the Chief Executive Officer, bringing a 31-year love affair with food and spirits, not to mention a successful career in the food services industry, to the international festival. Paul also serves as Executive Director of The New Orleans Culinary and Cultural Preservation Society.

Tales of the Cocktail is made possible through the continuing work of The New Orleans Culinary and Cultural Preservation Society. Founded by Ann Tuennerman in 2006, the nonprofit organization seeks to preserve New Orleans' dining and drinking history, raise funds for the hospitality industry and produce Tales of the Cocktail annually. Ann and Paul's ongoing work with the Society is to further its mission, generate media attendance and coverage for the Society and for Tales of the Cocktail and to encourage a positive image for New Orleans, ultimately attracting visitors and increasing tourism.

This information was graciously provided by Tales of the Cocktail

TOC Tickets

Tales of the Cocktail

Tales of the Cocktail features more than 100 separate ticketed events and also offers ticket packages online while supplies last.
Special features include:
*Purchase a ticket to any Tales of the Cocktail seminar or special event and receive a complimentary CD of New Orleans Jazz. Individual events range from $25.00 to $75.00 with all seminars priced at $40.00 per person.

*Purchase tickets to any three Tales of the Cocktail seminars or events and receive a free copy of one of four cocktail classics created for Tales of the Cocktail by Mud Puddle Books, Inc. The Tales of the Cocktail Seminars/Event Include:

1. The Modern Bartender's Guide by O.H. Byron (a facsimile of the 1884 edition) with an introduction by Brian Rea.

Tales of the Cocktail Events - July 8, 2009

Tales of the Cocktail

Cocktail Fresh Market
Wednesday, July 8, 2009
10:00 AM - 5:30 PM · Mezzanine (Hotel Monteleone)

Designed to showcase the ongoing popularity of fresh, seasonal and organic/sustainable cocktails, the Cocktail Fresh Market Bar will take place during Tales of the Cocktail’s Nightclub & Bar Professional Series and is sponsored by some of our favorite Organic and sustainable Spirit brands. Inspired by a down-home farmer’s market stall filled with fresh, local, organic produce. Guests can hand-pick ingredients from the bounty and then have their selections turned into crisp, handmade cocktails on-the-spot by a revolving group of guest bartenders.

A Nutty Twist on Cream Liqueurs
Wednesday, July 8, 2009
10:30 AM - 12:00 PM · Royal Room C (Hotel Monteleone)

Cream Liqueurs have long been considered comfortable cocktail ingredients for home use, but not integral ingredients in top-flight cocktail creation. And Peanuts? Let us just say peanuts have been most comfortable on the floors of bars or on bar tops served alongside of beer. Enter Castries Peanut Rum Creme. We guarantee we can change your perception of cream liqueurs and peanuts.

Please stop in and enjoy Castries Peanut Rum Creme, the first super premium peanut-flavored cream spirit in the US. Castries is a creamy blend of peanuts and fine aged St Lucian rum with a hint a vanilla and spices. Hand-selected peanuts are grown in the fertile volcanic soil of the St Lucian villages of Laborie and Choiseul and roasted on site.

Castries Creme is produced in small batches in the energetic and luminous city of Castries, St. Lucia, the city from which the brand shares its namesake. Come discover cocktails that leverage the culinary flexibility of peanuts and the mixability of rum, as we take you on a journey from savory to sweet and traditional to contemporary.

Experience why Castries has won awards from the San Francisco Spirits Competition, Beverage Testing Institute, Spirits Business, Polished Palate, and the Ministry of Rum (at last year's Tales of the Cocktail no less).

Tales of the Cocktail Events - July 9, 2009

Tales of the Cocktail

The Duque Coffee Bar
Thursday, July 9, 2009
8:30 AM - 10:30 AM · Mezzanine (Hotel Monteleone)

Perk up your mornings at The Duque Coffee Bar sponsored by Gran Duque de Alba with Coffee Roasters of New Orleans which features complimentary fresh brewed hot and iced coffees, along with a daily featured coffee cocktail created by our guest mixologist. Enjoy your daily dose in a spirited way at the Duque Coffee Bar with Spanish spirits from Williams & Humbert, maker of some of the world's most luxurious and premium brands.

How Good Is Your Palate?
Thursday, July 9, 2009
10:30 AM - 12:00 PM - Queen Anne Ballroom (Hotel Monteleone)

"How acute is your spirits tasting acumen?" asks award-winning spirits critic/educator/author F. Paul Pacult. When tasting "blind", can you discern a gin from a vodka or tell the difference between a cognac and an Irish whiskey? If not, this entertaining and enlightening seminar led by the world's leading spirits authority is just what you need. Within 60 minutes, Pacult will impart insiders' secrets and an array of sensory skills that will make you a confident taster of spirits. Evaluating spirits well and accurately is far more than a matter of taste.

Tales of the Cocktail Events - July 10, 2009

Tales of the Cocktail

The Duque Coffee Bar
Friday, July 10, 2009
8:30 AM - 10:30 AM · Mezzanine (Hotel Monteleone)

Perk up your mornings at The Duque Coffee Bar sponsored by Gran Duque de Alba with Coffee Roasters of New Orleans which features complimentary fresh brewed hot and iced coffees, along with a daily featured coffee cocktail created by our guest mixologist. Enjoy your daily dose in a spirited way at the Duque Coffee Bar with Spanish spirits from Williams & Humbert, maker of some of the world's most luxurious and premium brands.

Building Your Brand Through Word of Mouth Marketing
Friday, July 10, 2009
10:30 AM - 12:00 PM - Riverview Room (Hotel Monteleone)

You've heard the hype and you've read the stories now learn how spirits brands building huge volumes through Word of Mouth Marketing. Get the inside scoop on the why's and how's of Word of Mouth Marketing. You'll learn the basics, big ideas, and best practices of Word of Mouth Marketing. A successful word of mouth campaign isn't luck - it's executing a set of techniques that you can use to create phenomenal volume growth by activating your army of raving fans and happy customers.

Panelists will include Beth Bellanti-Walker (Tito's Vodka) and Carter Reum (VeeV Spirits) who have built their industry leading brands on word of mouth marketing as well as Ted Wright (Fizz) who has been called "A global leader for word of mouth marketing in the beverage industry" and Noah Rothbaum, author of The Business of Spirits.

Tales of the Cocktail Events - July 11, 2009

Tales of the Cocktail

The Duque Coffee Bar
Saturday, July 11, 2009
8:30 AM - 10:30 AM · Mezzanine (Hotel Monteleone)

Perk up your mornings at The Duque Coffee Bar sponsored by Gran Duque de Alba with Coffee Roasters of New Orleans which features complimentary fresh brewed hot and iced coffees, along with a daily featured coffee cocktail created by our guest mixologist. Enjoy your daily dose in a spirited way at the Duque Coffee Bar with Spanish spirits from Williams & Humbert, maker of some of the world's most luxurious and premium brands.

Kiss My Gumbo Radio Show
Saturday, July 11, 2009 · 9:00 AM - 11:00 AM

Every Saturday Morning Join Greta Perry, aka the Princess of Positive to discuss a variety of topics. Check out Kiss My Gumbo.

Tales of the Cocktail Events - July 12, 2009

Tales of the Cocktail

Buddy, Are Your Bitters Better?
Sunday, July 12, 2009
10:30 AM - 12:00 PM - Queen Anne Ballroom (Hotel Monteleone)

Barmade Bitters Challenge: Tales of the Cocktail and TRU Organic Spirits host the first ever Barmade Bitters Challenge, a forum to showcase the world's best aromatic bitters. The Bitters Challenge offers a ONCE-IN-A-LIFETIME opportunity for bartenders to have their bitters recipes produced, packaged, and sold nationally by TRU Organic Spirits. Inspired by artisan bartenders, the contest will include three categories - fruit, spice and herb. At this event, the five finalists in each category will present their aromatic bitters personally and judges will select one winner per category. Guests will have the opportunity to taste each of the contenders' original bitters recipe in a focused selection of cocktails. The winning bartenders will not only have his or her name on the final product, garnering the visibility of a national audience, but will also share in profits from the total sales of the bitters. The winners will be announced at the event.

Tales of the Cocktail - Special Events 2009

Tales of the Cocktail

Special Events Hosted All Week Long During Tales of The Cocktail

Wednesday, July 16 – Sunday, July 20
Tales of the Cocktail Bookstore at the Hotel Monteleone
Presented by Borders Books and Music and Chronicle Books
Daily in the Hotel Monteleone lobby, featuring “Shots of Inspiration,” a series of book signings by authors of cocktail and culinary literature. The signings are part of the five-day festival, Tales of the Cocktail, in which the authors preside as cocktail experts at various seminars, dinners and events.

World’s Largest Collaborative Cocktail Blog
Presented by Cabana Cachaca
Invitation Only
In 2008, Tales of the Cocktail will be working closely with more than 20 of the most dedicated and widely read bloggers covering the world of spirits and cocktails. This list includes blogs such as The Cocktail Chronicles, Kaiser Penguin, Art of Drink, Jeffrey Morgenthaler and The Gumbo Pages, and together these bloggers will be working to publicize the many aspects of Tales of the Cocktail, from seminars to Spirited Dinners to the mixologists who make Tales of the Cocktal a one of a kind event.

Beginning in April, bloggers from throughout North America will provide advance previews of Tales of the Cocktail sessions and events, both on their own blogs as well as on a special Tales of the Cocktail group blog to be posted at talesofthecocktail.wordpress.com. From July 16-20, these bloggers will gather in New Orleans to provide live coverage of Tales of the Cocktail, and will also celebrate the first-ever live session of Mixology Monday, a monthly worldwide spirits-and-cocktail blog event that has attracted dozens of participants and tens of thousands of readers since 2006.

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